Seen Displays; Nike x JD Sports |Air Max 720
Designed by Nike’s own Creative Director Dylan Raasch, the Air Max 720 is the latest iteration of the Air Max family. Specifically designed as a lifestyle shoe, and powered from the ground upwards, the Air Max features 720 degrees of air cushioning, and its first release comes in colourways unofficially entitled the ‘Nature Pack’.
To mark the launch, Seen Displays designed, built and installed an impactful campaign for JD Sports Oxford Street, London. This consisted of a number of elements which included four full windows, an entrance zone, and a Men’s FTW takeover. Filling window displays with a variety of clear, frosted and white opaque inflatable bubbles, we accompanied this with coloured LED lighting – imitating the ‘Northern Lights’ colourway. The shoes were presented on inflatable bubble plinths and housed in a box frame structure with interactive and eye-catching lighting elements.