Connected Thinking

Gaming Social Media X Communicator

First things first, gaming isn’t niche anymore.

Whatever stereotype the word ‘gamer’ might have brought to mind, 2020 has smashed it. Now, 4 in 5 internet users globally play video games every month (rising to 92% for Gen Z and millennials), and 37% are female. For brands this should be a very loud klaxon: gamers are your consumers, and they’re a captive audience.

Connected Thinking

Luxury X Communicator

How consumers have found comfort in everyday luxuries and how premium brands can embrace the future.

Connected Thinking

Under the Influence X Seen Connects

An influencer marketing guide to making alcohol brands fly – from following the rules to nailing the brief.

Connected Thinking

2021 Trends X Seen Connects

Everything you need to know about the social space, from the innovative influencer marketing agency.

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Brand Experience X Seen Displays

The evolution of retail over the past decade has meant that consumers crave an experience from the brands they interact with. Whether making a purchase or not, a memorable and enjoyable experience is what creates a connection between a brand and consumer and ensures returning custom and brand loyalty. 

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Sustainability X Seen Displays

As we entered 2020 consumer consciousness around sustainability reached an all-time high. Recent data shows that the number of Britons who are ‘very concerned’ about climate change has tripled in the past six years (Ipsos Mori, 2019), with 85% of people trying to live more sustainably.

Connected Thinking

ONLINE TO OFFLINE RETAIL STRATEGIES

Although the emergence of digital engagement within the retail world was prevalent before Covid, the pandemic has only been a catalyst for all brands to create a frictionless experience between online and offline journeys.

This bite size report shares with you our 6 top tips for approaching your multi-faceted consumer experience strategies.