Connected Thinking

Gaming Social Media X Communicator

First things first, gaming isn’t niche anymore.

Whatever stereotype the word ‘gamer’ might have brought to mind, 2020 has smashed it. Now, 4 in 5 internet users globally play video games every month (rising to 92% for Gen Z and millennials), and 37% are female. For brands this should be a very loud klaxon: gamers are your consumers, and they’re a captive audience.

Connected Thinking

Luxury X Communicator

How consumers have found comfort in everyday luxuries and how premium brands can embrace the future.

Connected Thinking

Under the Influence X Seen Connects

An influencer marketing guide to making alcohol brands fly – from following the rules to nailing the brief.

Connected Thinking

2021 Trends X Seen Connects

Everything you need to know about the social space, from the innovative influencer marketing agency.

Connected Thinking

Brand Experience X Seen Displays

The evolution of retail over the past decade has meant that consumers crave an experience from the brands they interact with. Whether making a purchase or not, a memorable and enjoyable experience is what creates a connection between a brand and consumer and ensures returning custom and brand loyalty. 

Connected Thinking

Sustainability X Seen Displays

As we entered 2020 consumer consciousness around sustainability reached an all-time high. Recent data shows that the number of Britons who are ‘very concerned’ about climate change has tripled in the past six years (Ipsos Mori, 2019), with 85% of people trying to live more sustainably.

Specialist Execution

Skittles X Seen Connects

Skittles were getting three times bigger, and softening their center. Essentially, they were revamping to be better than ever, and become Skittles Giants. Talk about tasting the rainbow!

Specialist Execution

Jack Daniel’s Honey X Communicator

Communicator were tasked with launching a new honey flavour for Jack Daniel’s. The brand’s strength with Jack Daniel’s loyal audience would potentially turn off a new, younger, cosmopolitan crowd so we needed to ensure we inspired and persuaded them to try it.

Specialist Execution

Ebay X Seen Connects

eBay challenged us to shine a light on its community of small businesses in the most light-hearted, entertaining way possible.

Specialist Execution

Nike X Seen Presents

Showcase nike’s winter running collection and innovation stories to key media and trade partners.

Specialist Execution

S.Pellegrino X Stir

Our brief was to build on S.Pellegrino’s Young Chef competition for 2019 with an added mission – to promote the brand’s 20th Anniversary too.

Specialist Execution

Design, Production and Installation X Seen Displays

We collaborated with Nike to launch their new Air Vapormax 2020 Flyknit trainer at JD stores across Europe as part of their ongoing Move To Zero campaign.

Specialist Execution

Chambord X Communicator

Chambord’s ATL had driven strong awareness but our audience, despite loving the luxury look of Chambord, didn’t know when and how to drink it.

Specialist Execution

H&M x Seen

As we weren’t able to bring our audience physically to the launch event, we took the party to them virtually!  Here’s how….

Specialist Execution

Converse X Seen Presents

Launch the converse renew collection to the public to engage the brand’s audience in the spirit of renewing what they do.

DE & I

Women’s history month

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DE & I

Stress awareness month

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DE & I

Pride month

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DE & I

Black History Month

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Specialist Execution

Selfridges X Seen Displays

Two years after designing and producing the windows for the pop-up space in Selfridges for A$AP Rocky’s brand AWGE, we worked with Rocky and his team again to design and produce their permanent space in Selfridges.

Connected Thinking

ONLINE TO OFFLINE RETAIL STRATEGIES

Although the emergence of digital engagement within the retail world was prevalent before Covid, the pandemic has only been a catalyst for all brands to create a frictionless experience between online and offline journeys.

This bite size report shares with you our 6 top tips for approaching your multi-faceted consumer experience strategies.

Specialist Execution

Social x CRM

We worked with Jack Daniel’s to launch their newest flavoured whiskey, Jack Apple, in UK and Ireland leveraging Jack Apple’s refreshing taste to recruit a new generation of Jack drinkers. Our launch focused on Facebook, Instagram and Jack’s CRM database.

Specialist Execution

PR x Experiential

To celebrate the relaunch of the iconic sparkling water brand Perrier, Stir & Seen Presents hosted the Perrier Pique-Nique – a curious mix of musicians, performers and refreshing Perrier cocktails.

Specialist Execution

Influencer x Social

We recently launched a new social campaign for Jack Daniel’s premix range, including Jack & Cola, Jack & Ginger and Honey & Lemonade. We drove this home through influencers as well as social, to show our audience how to maximise time with friends.