SOME MARKETERS ARE FOOLED INTO THINKING THAT CONSUMER RESPONSES TO MARKETING MESSAGES ARE DRIVEN BY COGNITIVE PROCESSING ALONE.

We know that’s not the case. What’s often underestimated is the power of emotions in the decision making process. Every single decision we make, is informed by emotion. Emotions are more than just a feeling, they’re an appraisal tool that we utilise in every interaction — be it with a person, a brand, or a product.

THE MORE WE UNDERSTAND OUR EMOTIONS,
THE BETTER WE CAN INFLUENCE BEHAVIOUR

  • We’re exposed to over 5000 brand messages a day - *information overload*


  • It’s impossible to process all that information, so most of it goes ignored


  • That which is remembered draws on emotions, causing a deeper interaction that drives action


Using insights from neuroscience and psychology, we utilise the power of emotion in the decision making process, because the more we understand emotions, the more effectively we can influence behaviour.

LEARN MORE ABOUT HOW EMOTION DRIVES ACTION WITH A READ OF OUR WHITE PAPER


Clients
don’t want agencies that promise the earth, without the depth of expertise to deliver effectively. They need specialists with expert knowledge, to create and execute in dedicated channels. However, they also don’t want their marketing plans delivered as disjointed parts of a whole, but want to deliver brand comms from a connected, holistic perspective.


Consumers
don’t engage with marketing messages in silos; they respond best to consistent, seamless experiences. Every touch-point they have with a brand, shapes and moulds their opinion of it – affecting the decisions they make and the actions they take.


At Captivate
we benefit from having the broad perspective of a multi-agency group. We understand how marketing creates consumer experiences and influences behaviours, allowing us to see the bigger picture. We use our expertise to execute highly creative and powerfully effective campaigns, delivering exceptional results for our clients.

why it works


Our Agencies
benefit from being part of a network of agencies, with expert partners and focused strategic ability.


Our Clients
get insightful, coherent and coordinated brand communications, with outstandingly effective results.


Giving Consumers
relevant, engaging, seamlessly connected interactions, that are both rewarding and lasting.